Capybara Cafe
Animation • Art Direction • Brand design • Illustration • StrategyCapybara is here to bring the charming spirit of Brazil to Bournemouth—starting with your morning coffee.
The challenge was to create a brand that felt distinctly Brazilian, true to its owners, and stood out from the high-street chains.
The solution is a vibrant identity built around the Brazilian concept of Gambiarra—clever, unofficial fixes that just work. The design embraces quirks and character, celebrating the charm of Brazil’s visual culture and the craftsmanship of small-scale coffee.
Embracing imperfections
Breaking from the polished look of big brands, the design welcomes imperfection—askew angles and playful details reflect the expressive, handmade spirit at the core of the identity.
Typographic system
The system takes cues from Brazil’s vibrant vernacular typography. Shifting baselines add rhythm and personality, while a trusty monospaced font nods to the country’s long-standing love of typewriters.
