Flagship Energy Branding (pitch)

Flagship are a new premium energy consultancy with a wealth of industry expertise. The challenge was to communicate the founding member's heritage whilst also positioning them as forward-thinking.

After getting to know the company, one major strength stood out - their agility. As a relatively small consultancy, they have the advantage of being able to adapt to challenges quicker than their larger competitors. Alongside their 25+ years in the industry, their small size becomes one of their greatest strengths.

To communicate this, the brand is build around an ever-evolving ‘spark’. This creates a lively and dynamic design system that can constantly adapt, whilst the typography draws on more traditional routes to ground the design in heritage.