UAL Undergraduate & Postgraduate Prospectus’ (pitch)
UAL needed a strategic approach to their new prospectus’ with potential to also work as a print and social campaign.
My solution draws on two two ideas; the university's worldwide reputation as a creative institution, and the opportunity it offers to prospective students. This is brought together in the strapline 'For The Making', which is reiterated through a customisable prospectus from which the students designs inform the live campaign. Students are encouraged to make their own mark on UAL, and their future.
Visual language
The design explores graduate work, the creative process, prospective students' designs, and a generative pattern system - exemplifying self expression, technological innovation and the culmination of graduating.
